MINI E recruiting

As if they will have any trouble at all, MINI sent out an email today to recruit folks who might want to lease an all electric MINI Cooper Hatchback. Count yourself out if you don't live in LA or the New York/New Jersey areas. Don't expect to carry much more than a few bags and your best pal, as the entire back seat (such as it is) is sucked up by the batteries. And don't plan on going more than 60 miles from home. You have to make it home to recharge, and 120 miles will be pushing it. In an emergency, you can plug into a conventional wall outlet, but you will need to run the cord from your motel room as it takes 24 hours to charge it up without the home charger, getting dirty looks from the motel manager the whole time. 

So, the take home message seems to be: go ahead and lease the car, if you don't really need a car. I hope they actually get some real world information, something more than yes, you can in fact run down to the seven-eleven for a jug of milk in this thing. 

On the positive side, it sounds like it is fast. The site hints that the acceleration needs some getting used to, as in, don't look now, but you are already there. And it is very quiet. Don't run over any unsuspecting kids or elderly folks who were expecting you to be making noise! Handling: as good or better than the conventionally propelled MINI. Could be that the morning commute just got alot more fun.

My guess is that MINI buyers will be lining up. And that is the bet the folks at MINI are making too, to judge by the FAQs at their site. "What if my MINI E dies, do I get a new one?" Sorry, no. "Can I keep it past the 1 year lease?" Sorry, no. Oh well, can't hurt to ask...

Design Theory 1: Small Is Where the Action Is

Theory:

Look at the designs from any manufacturer, and I find that their smaller cars are better looking. And by that, I mean more fun, distinctive, and a pure expression of a design theme. And yes, I think fun is important. Cars should be fun. Fun can be serious too, as in serious fun, as in what is probably the best looking car ever: The entire BMW 6 series. Even the new ones with that funny business going on out back. But my real favorite:

Evidence:

Toyota - Yaris looks better than a Corolla, Camry or Matrix.

Honda - The Civic is a more pure, clean design than the overly busy Accord.

Chevy - The Malibu sure is better than the Impala. (sure the Aveo and Cobalt are dogs, but there has to be some exceptions)

Caddilac - Their relatively small CTS looks better than any of their other beasts.

MINI - The regular Cooper, over the Clubman any day. I can't even look at that SUV prototype.

Mazda - The getting long in the tooth 3 is still better looking than the new 6. The 7 over the 9.

Ford - Fusion has a more aggressive look than the 500, I mean Taurus. And again, look no further than previous posts to find me railing against the Focus.

Nissan - I even like looks of the much maligned Sentra over the overworked Altima and Maxima.

BMW - I am a sucker for the aforementioned 6 series, and the Z4 coupe. I like the 1-series hatch, but the 3, 5, and 7 series all look way overworked to me. 

Audi and VW - All of them look pretty bad in the past few years with that huge gaping grill. It looks equally bad on the big ones and the small ones. Although, I could come around for an A5. Nice looking car, grill and all.

Mercedes - I confess: I cant tell them apart. Between confusing letter number combos, and so many models, I gave up a long time ago. There are some nice looking 2 door hardtops out there though that are pretty slick. 

Volvo, Lexus, Infiniti - All better in their smaller models. Period.

And then there are companies who dont make any good looking cars, big or small. Chrysler, I am looking at you. You too Saab, Lincoln, and Suburu.

Corollary:

When setting out to design a smaller car, there isn't as much room to put in a lot of bad stuff. The resulting design is more pure, and when well done, can be more powerful. And more fun!

Big Things In Small Packages

Well, the New York Times is reporting (you have to register on to view) that more people are optioning up their small cars as they trade in the SUV. That should be good news for car makers. For Detroit, it is mixed news, as how many people want a loaded up Aveo? How about a Cobalt GTI? Caliber S? Focus M?

Well, Detroit just doesnt have anything to compete in the premium compact segment. There is nothing that can come up against a MINI, Audi A3, or even a New Beetle convertible all tricked out. Nothing that is fun, sporty, or can be made to be so. Nor anything on the way, that I can see. Ford even just cut out some of the better versions of the Focus.

Oh well...

Tail-lights

Did I mention I have a 65 Falcon Squire?

Well, it's true. So you can imagine my shock and dismay when walking to work that I see a total rip off of the tail lights on some kind of new GMC SUV:

Not that Ford was the only one doing tail-lights like these back in the day. I bet there was an Impala around the same time that had round lights with 4 or 6 radiating chrome doo-dads. But since a while back when Lexus shocked the auto world with its jewel like head- and tail-lights with their RS400, everyone and their mother has been cramming dozens of different light elements under one big uber lens. The idea for these things is to say, "look how cool and modern I am." So to see retro details inside a modern fixture makes one wonder where they were going with this. I wonder if the turn signals blink sequentially like my Dad's '69 Cougar. It says, "Look at my car. It has a little tail-light history museum built into the back."

Which in turn brings up this whole styling of rear lights in general. In my opinion, they are all way too big. If you look at a PT Cruiser, or a MINI, you can see that street legal lights don't have to be huge. So this is a design decision. Guy with the biggest red glowing things wins, I guess. Me, I'd prefer some sleek slim horizontal strip of light that seems tucked into a character line, and is perhaps even wraps around the side. Audi is starting to do something like this with the LED lights, but they are housed in a huge block of red plastic. Oh well.