2010 Mazda3: I'm Cryin'...

Well, that is too bad. I had seen some pictures of the 2010 Mazda3 5 door, and was not too worried. But more and better pictures have shown up on the Mazda site, and it is a bit worrisome. Is there any way to only buy the back 2/3 of the car? That part is working, but not much of the front is working at all.

First there is the big smiley faced grill, which is really mostly the bumper in disguise. Disgusting. Then there are the side grills, fashioned to look like air intakes for the brakes or some such thing. Well, they look fake. Sorry.

Not only are there some ridges that run up the hood just inboard of the headlights, but there are big shoulder ridges around the wheels. Seems they borrowed those from the new beetle. One or the other of these ridges might have worked, but to try to get both in there makes a mountain out what was a pretty nice mole hill. 

Moving further back, things settle down, but there is that ridge that starts on the driver door, down low, and ends in a kick-up. It kinda mimics the smiley-grill, but brings to mind the Toyota Matrix. Not in a good way either. This car should never remind you of a Toyota Matrix.

Oh well. There are enough of the original model of the Mazda3 out there so that one should be able to find a clean low mile example for some time to come. Until they fix this one, that is what I will plan on doing when the Volvo finally bites the dust.

Design Theory 1: Small Is Where the Action Is

Theory:

Look at the designs from any manufacturer, and I find that their smaller cars are better looking. And by that, I mean more fun, distinctive, and a pure expression of a design theme. And yes, I think fun is important. Cars should be fun. Fun can be serious too, as in serious fun, as in what is probably the best looking car ever: The entire BMW 6 series. Even the new ones with that funny business going on out back. But my real favorite:

Evidence:

Toyota - Yaris looks better than a Corolla, Camry or Matrix.

Honda - The Civic is a more pure, clean design than the overly busy Accord.

Chevy - The Malibu sure is better than the Impala. (sure the Aveo and Cobalt are dogs, but there has to be some exceptions)

Caddilac - Their relatively small CTS looks better than any of their other beasts.

MINI - The regular Cooper, over the Clubman any day. I can't even look at that SUV prototype.

Mazda - The getting long in the tooth 3 is still better looking than the new 6. The 7 over the 9.

Ford - Fusion has a more aggressive look than the 500, I mean Taurus. And again, look no further than previous posts to find me railing against the Focus.

Nissan - I even like looks of the much maligned Sentra over the overworked Altima and Maxima.

BMW - I am a sucker for the aforementioned 6 series, and the Z4 coupe. I like the 1-series hatch, but the 3, 5, and 7 series all look way overworked to me. 

Audi and VW - All of them look pretty bad in the past few years with that huge gaping grill. It looks equally bad on the big ones and the small ones. Although, I could come around for an A5. Nice looking car, grill and all.

Mercedes - I confess: I cant tell them apart. Between confusing letter number combos, and so many models, I gave up a long time ago. There are some nice looking 2 door hardtops out there though that are pretty slick. 

Volvo, Lexus, Infiniti - All better in their smaller models. Period.

And then there are companies who dont make any good looking cars, big or small. Chrysler, I am looking at you. You too Saab, Lincoln, and Suburu.

Corollary:

When setting out to design a smaller car, there isn't as much room to put in a lot of bad stuff. The resulting design is more pure, and when well done, can be more powerful. And more fun!

Mazda: Using Design to Sell Cars

I really like Mazdas. I almost bought a hatchback Mazda 3, and still might if the Volvo dies suddenly (but not unexpectedly, after 240,000 miles). Apparently, I'm not alone, as this is one car company that is seeing sales heading up (at least in 2007) while so many others are wilting.

But, when you look at it, they don't offer anything anyone else doesn't, with the possible exception of the soon to be discontinued Mazda6 wagon and hatchback -- oh, and that funny rotary engine thing. Their cars get decent mileage, but not incredible -- again, except that rotary engine thing, which is addicted to gas. Interiors are nice, but again, not run away leaders in the pack. Reliability is also pretty good, so that doesn't hurt. But their shared platforms with Ford products mean you can pretty much get the same thing elsewhere. Even their "zoom-zoom" ad campaign is kinda lame. And aside from the Tribute hybrid, the only possible thing remotely green is the paint.

What Mazdas do have going for them is their strong design. (GM, Ford, Chrysler: please note that people actually do look at the exterior of cars.) Mazda's cars and cross overs look really good, and all have a corporate semblance so that you recognize each as a part of the corporate stable. There is a great aggressive sportiness, and a grace that goes into each model. Even the RX8, quirky as it is, is pretty charming. The only ugly duckling is the Tribute, a rebadged Ford. Mazda smartly uses design as the thing that makes them different, and different in a good way. And the progression of each model over time, especially notable with the Miata, and now with the new Mazda6 coming out, the picture just keeps getting better.

I only hope that they end up bringing the Mazda6 wagon here after all. It is really sharp looking. Maybe hook it up to a hybrid drive train. And put a big-ass sunroof in it. Throw in an interior that isnt a huge solid expanse of grey while we are at it. Bu-bye Volvo...

Is Toyota the new Chevy?

Ok, for our first regular posting, lets fire up the way back machine...

Back in the '60s, when I was buying Hershey bars for a dime, it was the "Big 3", and then everyone else. Now, it is pretty much the reverse of that. Toyota is the new Chevy, aping the styling cues of its luxury cousins. Lets call Honda the new Ford, with its luxury divisions not quite ever getting it together. The new Ford (Honda) and the new Chevy(Toyota) still seem to be trading off who is winning the styling wars (personally, I am voting for Honda right now). And who gets to be the new Chrysler? Probably Nissan, since they have their "Imperial" line up all worked out now, and a bevy of trucks to boot. 

My point is that American cars are pretty irrelevant these days. Ford seems like those loose conglomerates of Britain, circa 1963: the Austin/Sunbeam/Healy mess that no one could ever keep straight who is in and who is out. GM might as well be the Toyota of those days, turning out odd looking vehicles that seem to linger in your peripheral vision. Not sure what the hell Chrysler is these days. Foreign cars are where the action is now. That part of the picture is kinda sad. Will these former greats make their comeback? Not if they keep turning out vanilla milkshakes on wheels.

The bright spot these days, is there seem to be more options to choose from. Gone are the small american independents, but we have an increase overall of makes available, giving us some great choices. The wierd thing is that Hyundai makes better looking cars than Chevy (yes, even the new Malibu), and Mazda made the greatest sales advances in '07, arguably a result of pretty good styling overall. 

Style-wise, the fun stuff is happening in the smaller car segments... Land-yacht and truck buyers are stuck wanting their Cordobas and 98's, with or without a cargo bed out back, regardless what it costs to send our boys to secure our energy future.  Oops, I wasnt gonna get political.